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Customer Relationship Management Services

Published 06/07/2012 and rated Ratingstars4 4 out of 5 stars
by Mike Foster
What can you use the app for?

Highrise is online contact management software which uses the SaaS or Software as a Service approach. 37signals who are the developers of this application are well known in this field and have several award winning applications to their credit. Highrise is suitable for small businesses, entrepreneurs and individuals and offers several packages to suit various pockets and needs. The application developers claim that their web based online software done less than many other comparable suites and this is by design and not by oversight. Most of the Highrise users have praised it for its simplicity and ease of use. In complexity, Highrise lies somewhere between a simple spreadsheet and a complex customer relationship management tool. For those experiencing CRM for the first time, Highrise provides a ‘testing the waters’ kind of experience. The contact management application organizes emails from diverse sources, allows sharing of notes and information with inbuilt security features has tools for reminder and follow-up like a calendar and helps to coordinate various functions in an organization.

Highrise has a ‘who said and when’ feature which provides instant recall to users. Managers in the thick of things would realize the actual worth of this tool, more so when a client rings up and one is too embarrassed to acknowledge that he doesn’t remember the caller. All in all it is a simple online application which makes things easier around the office, without the complexity of full blown CRM software. The installation and further use of Highrise does not require software expertise which is a major advantage of this application.

Highrise screenshot
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What is the history and popularity of the app?

Highrise was launched in 1999 and since it has established itself in the online space. The application has been developed by 37signals , a software developer admired for its simple suite of online applications. 37signals boasts of more than one million customers for its entire range of application suites. The site claims that Highrise users are upwards of tens of thousands. The Highrise application has won many prestigious awards from Time, PC World and Tech Crunch. Evidently the simplicity of the application and ease of use has been appreciated by clients. From the look of things, the popularity of Highrise is on the rise and it has been adding new customers at a rapid pace.

What are the differences to other apps?

The appeal of Highrise lies in its simplicity and ease of use. Its features are more enhanced than a calendar or spreadsheet and at the same time it is not as complex as a full blown CRM suite. The wide variety of options available at different price points is also useful. One can choose a price point which most suits the budget and usage.

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How does the web app look and feel to use?

The look and feel of the Highrise application is simple and intuitive. Installation is simple and can be completed in minutes without the assistance of software professional. The menu is once again user friendly and first time users can start off immediately without any formal training. Ease of use and simple user interface is in fact the major plus point of Highrise.

How does the registration process work?

Though Highrise provides 30 days free trial period, the registration process can be slightly difficult. This is because of the several price points available. Making a choice at the outset without experiencing the application can be stressful for some finicky customers. While opting for the free trial one has to choose one particular package, which can be altered later. While registering for free trial one has to provide their credit card details which can drive away some potential users. Visa, MasterCard and American express cards can be used for registration, though PayPal option is not available.

What does it cost to use the application?

There are several packages from which one can choose one which best suits their requirements. There are five packages: Max, Premium, Plus, Basic and Solo. These are designed to cater to most of the customer requirements and are available at different price points.

Who would you recommend the application to?

Highrise is recommended for those who are testing the water of fully fledged CRM software. Highrise is simple and intuitive and gives better performance as compared to other comparable applications. It is a fantastic tool which can be used as an intermediary before migrating to more complex CRM suites.

  • Simple and intuitive interface
  • Can be used for contact management
  • Simple calendar and reminder tools for better productivity
  • A precursor to a more complex CRM suite
  • Provides several packages at different price points
  • Suitable for small businesses, entrepreneurs and individuals
  • Productivity enhancing application which is easy to use and requires no software expertise

Highrise video

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Highrise pricing

Cheapest plan (per month) : $24.00
Most expensive plan (per month) : $99.00

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